Social media posts can be used to drive targeted traffic, build brand loyalty, boost your site’s Search Engine Optimization, get noticed at events, and even generate earned media coverage.
Social Media posts are free and will provide you with more potential customers!
Furthermore, did you know that...
- That more than 100 million hours of video content are watched on Facebook daily?
- 48% of marketers plan to add YouTube to their content strategy in the next year.
Use these 12 video-making tips and examples to create your own videos for your social media posts!
1. Decide on the location(s)
- Introduction: make a short clip outside the clinic (from the street), maybe with a close up of the clinic name, then slowly move inside.
- Main part: film inside of the clinic.
- Decide on the best places to film: reception or maybe a treatment room?
2. Help the speaker with the content
When people look at a product video, they don’t want to hear too much about the technical specifications of the product. They want to meet the people behind the product and the people who use it.
Instead of concentrating on technical things, tell people how your product is going to make their lives better. Mention the benefits that really matter to customers.
Good videos focus on 4 simple things:
- The problem. Address the “problem” and/or situation your customers are having (0:00-0:20).
- The solution. Introduce the product as the answer (0:20-0:25) – how it solved the “problem” or enriched the clients life?
- How it works. Briefly describe how it works (0:25-0:50).
- A call to action. Tell people what to do next (0:50-0:60).
3. Use correct wording/terms
Remember to use the correct terms that your customers will understand.
Keep it simple and to the point!
4. Let speech flow naturally
Avoid a normal interview set-up. That will leave you with a lot of yes’s and no’s. It works better if the speaker talks on his own without you asking questions.
If it works better for the speaker, he/she can mention a question before answering the question.
5. Add something slightly different
Make it more memorable and fun! Whether it’s a little joke or a surprise. It gets people smiling and helps them to connect with a message you are sending.
Don’t be afraid to experiment. You can easily try again if something goes wrong.
6. Beautify the environment
Clean the space you will be filming in, make sure there no unnecessary things which would draw the attention away from your message.
7. Think about the lighting
- Is there enough light in the room?
- Do you have extra windows or lamps to provide better light?
Natural light is the best! However, try to avoid making shadows on the speaker’s face.
8. Find the Perfect Spot
Get used to the surroundings and the camera.
Preferably have somebody taking care of the camera. Start by explaining your ideas, asking for suggestions.
Continue by guiding the speaker on how and where you prefer him to sit or stand.
9. Avoid background noise
Big or empty rooms may require a separate microphone. Get one or just stand closer to the speaker.
10. Make a stable camera a priority
Use a tripod or any other equipment (even selfie sticks helps to stabilize it a bit). You can always zoom in on the speaker while editing, but it is very difficult to fix a shaky video and image.
11. Show and tell
If the speaker is talking about a specific treatment, product, service or solution the video should show it!
12. Shoot some visuals separately
The key is using visuals that help illustrate the story and reinforce the voice over.
With the rise of video social media sites like Facebook, YouTube and Instagram, it’s more important than ever to have strong basics for recording video.
Start using new technologies and new methods to tell stories and connect with your customers.
We hope that these tips have been helpful. Now it’s time to take your camera and start filming!
Interested in learning more tips to set up a successful practice? Download our free guide.