Ellipse Blog

12 tips to create an effective video of your clinic or salon

Posted by Maria Amanda Guillermo on Dec 13, 2018 3:28:01 PM

iStock-636303764

 

Social media posts can be used to drive targeted traffic, build brand loyalty, boost your site’s Search Engine Optimization, get noticed at events, and even generate earned media coverage.

63% of consumers who search for businesses online are more likely to use the ones with an informative social media presence.

 

Social Media posts are free and will provide you with more potential customers!

 

Furthermore, did you know that...

Use these 12 video-making tips and examples to create your own videos for your social media posts!

 

1. Decide on the location(s) 

  • Introduction: make a short clip outside the clinic (from the street), maybe with a close up of the clinic name, then slowly move inside.
  • Main part: film inside of the clinic.
  • Decide on the best places to film: reception or maybe a treatment room?

 

2. Help the speaker with the content

 

When people look at a product video, they don’t want to hear too much about the technical specifications of the product. They want to meet the people behind the product and the people who use it.

 

Instead of concentrating on technical things, tell people how your product is going to make their lives better. Mention the benefits that really matter to customers.

 

Good videos focus on 4 simple things:

  1. The problem. Address the “problem” and/or situation your customers are having (0:00-0:20).
  2. The solution. Introduce the product as the answer (0:20-0:25) – how it solved the “problem” or enriched the clients life?
  3. How it works. Briefly describe how it works (0:25-0:50).
  4. A call to action. Tell people what to do next (0:50-0:60).

 

Help the speaker with the content

 

3. Use correct wording/terms

 

Remember to use the correct terms that your customers will understand.

 

Keep it simple and to the point!

 

4. Let speech flow naturally

 

Avoid a normal interview set-up. That will leave you with a lot of yes’s and no’s. It works better if the speaker talks on his own without you asking questions.

 

If it works better for the speaker, he/she can mention a question before answering the question.

 

Let the speaker talk on his own when creating videos

 

5. Add something slightly different

 

Make it more memorable and fun! Whether it’s a little joke or a surprise. It gets people smiling and helps them to connect with a message you are sending.

 

Don’t be afraid to experiment. You can easily try again if something goes wrong.

 

 

6. Beautify the environment

 

Clean the space you will be filming in, make sure there no unnecessary things which would draw the attention away from your message.

 

Make sure to beautify the space you will be filming in

 

7. Think about the lighting

 

  • Is there enough light in the room?
  • Do you have extra windows or lamps to provide better light?

 

Natural light is the best! However, try to avoid making shadows on the speaker’s face.

 

Lighting is important when creating videos

 

8. Find the Perfect Spot

 

Get used to the surroundings and the camera. 

 

Preferably have somebody taking care of the camera. Start by explaining your ideas, asking for suggestions.

 

Continue by guiding the speaker on how and where you prefer him to sit or stand.

 

Find a perfect spot for your video recording

 

9. Avoid background noise

 

Big or empty rooms may require a separate microphone. Get one or just stand closer to the speaker.

 

10. Make a stable camera a priority

 

Use a tripod or any other equipment (even selfie sticks helps to stabilize it a bit). You can always zoom in on the speaker while editing, but it is very difficult to fix a shaky video and image.

Stabilizing is important when recording a video

 

11. Show and tell

 

If the speaker is talking about a specific treatment, product, service or solution the video should show it! 

 

12. Shoot some visuals separately

 

The key is using visuals that help illustrate the story and reinforce the voice over.

 

With the rise of video social media sites like Facebook, YouTube and Instagram, it’s more important than ever to have strong basics for recording video.

 

 

Start using new technologies and new methods to tell stories and connect with your customers.

 

We hope that these tips have been helpful. Now it’s time to take your camera and start filming!

 

Interested in learning more tips to set up a successful practice? Download our free guide.

 

Download your free guide to achieve a successful aesthetic practice

 

Tags: imaging systems, treatment pictures, before and after pictures, aesthetic practice, high quality pictures

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